One could argue that Instagram is a social media network like no other. Instead of words, the platform is built almost entirely around sharing images and videos. This visual twist is why Instagram is the cultural powerhouse it is today — “Instagramming” is officially a verb now. Having a personal brand primary platform like Instagram is the best way to go.
With over a billion registered accounts, Instagram, which was bought by Facebook in 2012, has become a part of daily life. It seems like everyone is on Instagram nowadays, from small businesses to big ones, news organizations to cultural institutions, celebrities, photographers, and musicians, and not to mention the cottage industry of influencers that have come in its wake.
So how do you build up a personal brand that shows you in the best possible way?
Step 1: Figure Out Your Goal
Like any other personal branding effort, you need to understand what your goals are. Is it a medium for sharing your work? Highlighting your expertise? Building a network? The clearer your message, the easier it’ll be to craft your profile accordingly.
Step 2: Refine Your Profile
Before you add any content, you’ll want to set up your profile for success and that means writing a clear bio that includes:
- Your full name (if your handle isn’t clear)
- Your job title and location
- Your current and former companies (“Tag where you’ve worked in your bio)
- Links to your personal website or other social profiles
- Any other important information or hashtags about your expertise or brand
- This way, when an employer Googles your name, they can easily stumble upon your profile.
Step 3: Curate Your Content
This goes for any current content you have on your profile. If you’re worried about past photos either you’ve posted or others have tagged you in, you can always archive or hide them. To keep your posts interesting, consider using a graphic design tool like Canva or one of these apps. And, don’t forget the power of a good filter.
Step 4: Build Out Your Connections
Following others isn’t just an easy way to get your profile in front of the right people—it’s also a great way to keep in contact with and track the trajectory of those you admire.
Step 5: Monitor Your Account
Having a good personal brand requires a consistent effort, meaning more than just logging in and liking posts. It doesn’t have to be a science, but by keeping your profile updated and active you show you’re a savvy social media professional who doesn’t let their projects fall to the wayside.
While you might think of Instagram as a place to show off your vacations, pets, and selfies, it offers plenty of opportunities for you to showcase your work and who you are. Graphic designers can show off their latest products in a visually-appealing way, content creators can share new posts by linking to their website, digital marketers can make it clear they know how to engage an audience, salespeople can make it obvious that they know how to make anything look appealing, and the average professional can use it to boost their likability.
If you are lost and do not know where to start with your personal brand journey we offer a full service that could help you with kick-starting your personal brand on Instagram.